Public Speaking Course:
Words that Sell
This public speaking course article is the same title as a famous book by Richard Bayan that marketing professionals around the world use. I was looking through it the other day and realized that a lot of the same words used by marketers and salesmen could be applied to a public speaker to get the same kinds of results from your audience.
We are basically just trying to sell our ideas during our presentation. We want to increase our credibility to the audience don't we? We want to move people to action don't we? These are all the things that good advertising copywriters try to accomplish when writing their words. Judiciously using the phrases in this book will give you a more scientific way to accomplish the goals of your speech. This book will give you the specific words and word phrases to pick from to get a certain response from the audience.
Example: Let's say you are telling the audience about a good resource
You might say:
"This resource will:
* take the guesswork out of ...
There were 33 phrases in that section alone. This book will simplify